Privacy Policy

Last updated: 2024

Sinure ("Sinure", "we", "us", or "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store, and protect personal data obtained through our website, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Sinure develops artificial intelligence assistants for companies. This policy applies to visitors of our website and does not extend to information processed on behalf of our business clients under separate data processing agreements.

1. Who We Are

Sinure is the data controller responsible for the personal data collected through this website. Our registered contact details are:

• Company: Sinure
• Address: 66 Alcester Road, Birmingham, B31 6ZN, United Kingdom
• Email: [email protected]
• Phone: +44 121 956 5740

2. Personal Data We Collect

We collect personal data when you voluntarily submit it through the contact form on our website. This may include:

• Your full name
• Your email address
• Your phone number (if provided)
• Your company name (if provided)
• The content of your message or enquiry

We only collect the personal data that you choose to submit. We do not require account registration, and we do not collect personal data through automated tracking technologies beyond the single cookie described in Section 6 below.

3. Why We Collect This Data

We use the personal data submitted through our contact form for the following purposes:

• To respond to your enquiries about our AI assistant development services
• To provide you with requested information or proposals
• To maintain records of business correspondence
• To comply with our legal and regulatory obligations

4. Legal Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your personal data:

• Legitimate interests (Article 6(1)(f)) — to respond to enquiries and pursue potential business relationships, provided this does not override your fundamental rights and freedoms.
• Consent (Article 6(1)(a)) — where you have given clear consent, such as your cookie consent choice, or where you opt in to advertising measurement on the confirmation page.
• Contractual necessity (Article 6(1)(b)) — where processing is necessary to take steps prior to entering into a contract with you.

5. Data Retention

We retain personal data submitted via the contact form only for as long as necessary to fulfil the purposes described above, and to comply with applicable legal, accounting, or reporting requirements. Enquiry data that does not lead to a business relationship is typically deleted within 24 months of the last contact. Cookie consent preferences are retained for one year, as described below.

6. Cookies

Our website uses a single cookie:

We do not use analytics, tracking, session, or CSRF cookies of any kind. No third-party advertising or analytics scripts run on this website by default. Advertising measurement is only activated after you provide explicit consent, and it operates exclusively on the confirmation page following a form submission.

7. Who We Share Your Data With

We do not sell your personal data. We may share personal data with:

• Service providers who assist us with website hosting, email communication, or IT infrastructure, acting under contractual obligations to protect your data.
• Advertising measurement partners, but only where you have given consent, and only in the limited context of the confirmation page.
• Legal or regulatory authorities, where required by law.

We do not transfer personal data outside the United Kingdom without ensuring appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

8. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

• Right of access — to obtain a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data
• Right to restrict processing — to request limitation of how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing based on legitimate interests
• Right to withdraw consent — at any time, where processing is based on consent

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month, as required by law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent supervisory authority for data protection.

9. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: [email protected]
• Phone: +44 121 956 5740
• Address: 66 Alcester Road, Birmingham, B31 6ZN, United Kingdom

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any updates will be posted on this page with a revised "Last updated" date.